# Kevin Middleton > Full Stack Product Manager building platforms, internal tools, and AI workflows that connect teams and systems. 12+ years across consumer, enterprise, and platform SaaS. ## Identity The same person across the web. Wikidata is the canonical, disambiguating entity — there is more than one Kevin Middleton, and Q140389537 is this one. - [Wikidata: Q140389537](https://www.wikidata.org/wiki/Q140389537): canonical entity record. - [LinkedIn](https://www.linkedin.com/in/kevinmiddleton/): professional profile and recommendations. - [GitHub](https://github.com/kevinmmiddleton): open-source work, including Claude plugins. Structured data on the site declares this person once, as `https://middleton.io/#kevin`, and every page references that same `@id`. ## About - [About Kevin](https://middleton.io/#about): Background, philosophy, and how he works as a "full-stack" PM across people, process, and product. - [Values](https://middleton.io/#values): Operating principles — start with understanding, give grace get grace, collaboration wins, keep it human, structure without rigidity, make it simple. ## Knowledge bundle (OKF) - [Open Knowledge Format bundle](https://middleton.io/okf/index.md): A machine-readable OKF bundle of Kevin's profile, systems, methods, and work as cross-linked Markdown concepts, built for AI agents. Start at /okf/index.md. ## Blog - [Blog index](https://middleton.io/blog/): Essays on building with AI, product, and the systems in between. - [How to Do Less](https://middleton.io/blog/how-to-do-less/): Sometimes we do things purely out of ritual. Doing less is noticing which ones to drop, and where to spend the energy you get back. - [An AI tool for me 🎉 An AI tool for us? 🙈](https://middleton.io/blog/building-personal-ai-tools-for-everyone-else/): The best tool I ever built had exactly one user (me). Now, it's time to share it with some of my friends. I can't wait to see how this turns out. - [Product Management is dead. Long live Product Management.](https://middleton.io/blog/product-management-is-dead/): We keep killing product management. It keeps coming back. What the latest round of obituaries gets wrong about the work, and who actually does it. - [AI guilt is the new recycling](https://middleton.io/blog/ai-guilt-is-the-new-recycling/): AI guilt is everywhere, and it is landing on exhausted people instead of the leaders who earned it. We have done this before. Last time we called it recycling. - [It's almost always the resume](https://middleton.io/blog/its-almost-always-the-resume/): When a search stalls, people blame the ATS, the AI, the economy. Almost every time I look, it's the resume. So I overhauled my own. Here's exactly what changed and why. - [At work, curiosity can be the difference between thriving and surviving](https://middleton.io/blog/curiosity-makes-or-breaks/): You can usually tell within a few weeks whether you'll thrive at a company or just survive it. It comes down to what happens when you ask one simple question. - [Applying for jobs is like stand-up comedy](https://middleton.io/blog/applying-for-jobs-is-like-stand-up-comedy/): A lot of the standard job search advice is bunk, and the rest is easier to follow if you treat the whole thing like an open mic. Go up rusty, test your material, learn to handle hecklers. - [Everyone can build now. The fundamentals shouldn't change.](https://middleton.io/blog/everyone-can-build-now/): AI made everyone a builder. It didn't say who orchestrates them, or who validates and integrates all the prototypes. - [You should have a website. And you can build it in an hour with Claude.](https://middleton.io/blog/one-page-you-own/): An old colleague got laid off, shipped a personal site ten days after I sent him a starter kit, and took back his story online. So I turned the starter into a free plugin. - [AI is researching you. Make sure it gets your story right.](https://middleton.io/blog/ai-is-researching-you/): ChatGPT showed up in my site's referrer logs. Companies are worrying about how they appear in AI search. The same logic applies to many of us. - [How to Digitally Detox Right Now (Even If You're Job Searching)](https://middleton.io/blog/twice-a-day/): I check my inbox twice a day. Here's what a morning briefing from my AI assistant gave me back in a brutal job market. - [Need an AI recruiter that works for you? Try this one.](https://middleton.io/blog/job-search-agent/): Open-sourced a Claude Code plugin that turns Claude into your job search assistant. The accessible version of the system I built for myself, free on GitHub. - [I build web apps from my phone. Here's the whole setup.](https://middleton.io/blog/build-with-claude/): No code, no IDE, just a Telegram message. A Mac at home runs Claude Code, and a free guide gets you the same setup. - [We're not building great AI tools for non-technical audiences (yet)](https://middleton.io/blog/ai-tools-non-technical/): I built a job scanner that runs while I sleep. I couldn't hand it to a smart, motivated friend. The gap between 'I want that' and 'I can do that' is still enormous. - [What Running an AI Job Scanner Daily Actually Looks Like](https://middleton.io/blog/ai-job-scanner-daily/): Two weeks running my AI job scanner. The field report: extraction failures, a temporary block, duplicate noise, and what actually held up. - [I Paid to Scrub My Data From Hundreds of Data Brokers. Then I Sent Even More to an AI.](https://middleton.io/blog/owning-your-context/): I pay a service to scrub my data from hundreds of brokers. Then I hand an AI my taxes, my finances, my fears. Where should that personal context actually live? - [I Built an AI Job Search Assistant That Texts Me When It Finds Roles I Should Apply To](https://middleton.io/blog/ai-job-search-assistant/): How a Mac Mini in my apartment scans LinkedIn twice a day, filters for roles that match my profile, and texts me the results, for about six cents a day. ## Case studies - [HVAC.com — Calculators and Conversion Optimization](https://middleton.io/casestudies/case-study-hvac.html): Drove a large conversion lift through high-intent tools and continuous A/B testing. - [Sendoso — eGift Platform Expansion and Square Partnership](https://middleton.io/casestudies/case-study-sendoso.html): Doubled eGift coverage to 1,600+ options across 47 countries; landed Square as strategic partner. - [Lever — Moving Upmarket](https://middleton.io/casestudies/case-study-lever.html): Built HRIS Sync from zero; reduced migration time from days to minutes. - [Rocket Lawyer — Co-Branded Partner Sites](https://middleton.io/casestudies/case-study-rocketlawyer-covea.html): Launched Rocket Lawyer's first enterprise partnership in six months, reaching millions of users. - [Rocket Lawyer — Mobile Conversion Optimization](https://middleton.io/casestudies/case-study-rocketlawyer-mobile.html): Mobile conversion lift on the highest-revenue product line. - [Oracle — Engage v2 and New Networks](https://middleton.io/casestudies/case-study-oracle.html): 36 new features in 12 months; doubled social network coverage. ## Projects he's building - [QuietFeed](https://quietfeed.com/): RSS reader that respects your attention. No algorithm, no AI summarization, just feeds the user controls. - [Job Search Agent](https://github.com/kevinmmiddleton/job-search-agent): Open-source Claude Code plugin that turns Claude into a job-search assistant. Scans, tracks, builds interview guides. - [Personal Site](https://github.com/kevinmmiddleton/personal-site): Open-source Claude plugin that builds a distinctive personal website through a guided interview. No HTML required. - [Build with Claude](https://github.com/kevinmmiddleton/build-with-claude): A step-by-step guide for non-technical people to build apps from their phone with Claude Code and Telegram. - [Office Hours](https://middleton.io/officehours/): Free 30-minute conversations about product, AI, or whatever you're stuck on. ## Contact - [Email](mailto:kevin@middleton.io): kevin@middleton.io - [LinkedIn](https://www.linkedin.com/in/kevinmiddleton) - [GitHub](https://github.com/kevinmmiddleton) - [Calendly](https://calendly.com/kevin-middleton/let-s-talk)