Selected Work

Case Studies

Real problems, real constraints, real results. Each study covers how I approached the work, from identifying the opportunity to shipping the outcome.

HVAC.com

Turning Traffic Into Intent

Built high-intent calculators and a repair funnel from scratch, converting a ~2M-visit content site into a lead generation engine through continuous A/B testing.

Conversion Optimization A/B Testing 0-to-1 Data Analysis
50x Conversion Lift
~2M Annual Visits
4 Tools Launched
Sendoso

eGift Platform Expansion & Square Partnership

Doubled eGift coverage to 1,764 options across 47 countries. Landed the Square partnership for local gifting. eGifts became over half of all platform sends.

Platform Strategy Partnerships Global Expansion Marketplace
2x eGift Coverage
47 Countries
1,764 eGifts Live
Lever

HRIS Sync: Moving Lever Upmarket

Proved Lever could operate at enterprise scale. Built a 0-to-1 HRIS integration with SCIM provisioning and self-serve bulk import that cut migration from days to minutes.

0-to-1 Enterprise Integrations SCIM
0 → 1 Product
37% Engagement
SCIM Integration
Rocket Lawyer

Co-Branded Partner Sites

Launched Rocket Lawyer's first enterprise partnership in six months, reaching 11.5M partner customers. Built a configurable platform that powered the next ten integrations.

Enterprise Partnerships Platform Architecture International
11.5M+ Partner Users
16% EU Traffic
New Revenue Channel
Rocket Lawyer

Mobile Conversion Optimization

Failed fast on desktop. Won big on mobile. Drove a 5% conversion lift for Rocket Lawyer's highest-revenue product line through targeted A/B testing.

A/B Testing Mobile Conversion Optimization
+5% Mobile Lift
2.34% Peak Checkout
90% U.S. Revenue
Oracle

Scaling Social: Platform Overhaul & Network Expansion

Led a year-long platform modernization at Oracle Social Cloud, doubling network coverage and shipping 36 features across UI, performance, and i18n.

Platform Modernization Internationalization Network Integrations
2x Networks
36 Features
30+ Languages