Prototypes
Product ideas I built
WeightWatchers
Site Improvement Concepts
A conversion pass on the site: five workstreams, each with the A/B test that would prove it, plus working mockups of the homepage, a blog article, and two new interactive experiences.
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American Express Digital Labs
Resy x AI Agents
Customer journey mapped to API endpoints, then to MCP server tools for AI agent-facilitated dining experiences. Includes guardrails, governance, and the agentic roadmap.
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Baldor Specialty Foods
Growth Experiments
Interactive prototype exploring discovery, personalization, and seasonal merchandising for a B2B food distributor.
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Success Academy
Website Improvement Concepts
Annotated mockups and concept pages for website redesign, with technical and product callouts.
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Optimum Mobile
Reducing Early Churn
A product brief: a componentized, segment-aware onboarding funnel paired with a retention-tied referral program, scoped against the compliance constraints of a credit-gated signup.
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Nava PBC
Paid Leave Claim Journey
A product exercise on paid family and medical leave: research into what a claim actually asks of a person, then a screen-by-screen journey built around the five gates that end most claims.
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Cypress
Handling Flaky Tests
A 90-minute PM exercise. Cypress Cloud detects flaky tests well; the gap is what happens after detection — triage, quarantine, rehabilitation, and noticing when “flaky” is hiding something real. Every claim linked to a primary source.
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HVAC.com
Marketplace Product Challenge
A product challenge: problem framing, comparative analysis, a proposed user journey, and an A/B testing plan for matching homeowners with contractors.
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Justworks
Wage Garnishment MVP
Reducing friction in wage garnishment processing. I gave an overview presentation and led a workshop to improve the process.
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